Sirius Looks For Gold In iPhones
March 12, 2009 at 10:50 AM (PT)
SIRIUS XM RADIO INC. is planning on streaming its subscription radio service to the iPHONE and iPOD TOUCH devices from APPLE INC. beginning this spring. YAHOO reports that the satcaster hopes to generate new business to offset the decline in auto sales.
By streaming its content to iPHONE and iPOD TOUCH users, SIRIUS can give its existing subscribers another way to access content and let new customers sign up without buying new radios, CEO MEL KARMAZIN said. There's also the potential to bundle its satellite radio service with TV packages from DIRECTV, which is owned by LIBERTY MEDIA CORP., the company that invested in the satcaster to help it escape bankruptcy.
In its fourth-quarter earnings conference call, SIRIUS XM execs also cited efforts to get its receivers in used cars. "We've been testing a number of initiatives to make the SIRIUS XM content and experience more ubiquitous," Pres./Operations and Sales JIM MEYER said.
SIRIUS now has 19 million subscribers, up 10% from a year earlier.