CRB And Edison Release Survey On Country Radio
March 12, 2009 at 12:40 PM (PT)
The CRB (COUNTRY RADIO BROADCASTERS) and EDISON RESEARCH have announced the full results of their National Country Radio P1 Study last week at CRS-40 in NASHVILLE.
According to TOM WEBSTER, Vice President of Strategy and Marketing for EDISON, the study revealed particularly noteworthy trends regarding repetition in country radio playlists, how listeners are finding new music, syndicated versus local programming and the importance of social networks.
"To me, the most surprising data from our research was the social networking statistics, but I was encouraged by how local stations performed, especially compared to syndicated shows and as elements of websites," saidd WEBSTER.. "This is certainly going to be a 'cocooning' year for Americans, with lots of local 'staycations' and long weekends instead of long trips abroad."
To see the results of the survey visit www.EdisonResearch.com or www.CRB.org.