RAB To Host Ad Summit In NYC
January 27, 2006 at 3:23 PM (PT)
The RAB is hosting a one-day advertising summit called "New Rules For Radio: What’s The Frequency" on MARCH 15th at the GRAND HYATT in NEW YORK CITY. Presented by the RAB, the ADVERTISING CLUB OF NEW YORK, and ADWEEK MAGAZINES, the first-ever event features marketing and media experts who will share their strategies for building brands and increasing sales with radio advertising.
WILLIAM LAMAR, JR., Chief Marketing Officer for MCDONALD’S USA, will deliver a keynote address during the closing luncheon, which is sponsored by MEDIA MONITORS. New Rules For Radio: What’s The Frequency, a one-day advertising summit that will shatter the old images of Radio, takes place March 15th at the Grand Hyatt in New York City.
Additional agenda topics include: Radio In A Digital World, The ROI Advantage Study from the Radio Ad Effectiveness Lab (RAEL), Meet Multicultural Radio, and Not Just Spots, a look at creative Radio plans.
A full agenda and registration form are available by clicking on the "New Rules For Radio" link at www.RAB.com.