Univision Plans An 'Upfront Approach'
March 16, 2009 at 8:57 AM (PT)
UNIVISION COMMUNICATIONS has released its plans to redefine its "Upfront approach" and go directly to its customers, to reach as many marketers as possible, with a message of growth and partnership. UNIVISION will host regional Partnership Forums focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in NEW YORK, LOS ANGELES, CHICAGO, MIAMI and DALLAS throughout the month of APRIL.
"In this financially challenging environment, the Hispanic consumer may be the only bright spot poised to deliver growth marketers can count on today," said Pres./Advertising And Marketing DAVID LAWENDA "This Upfront season we are on a mission to connect with every marketer and help them see what they are missing if they are not tapping the economic power of this fast growing consumer group."
Hispanics account for more than 50% of the population growth in the nation. The number of Spanish speakers also continues to rise: 35 million in 2009, up from 32 million, just four years ago, with 82% of all Hispanics speaking Spanish at home.