NJ 101.5 Launches Hearse-Led 'Empty Wallet Convoy'
March 16, 2009 at 12:49 PM (PT)
MILLENIUM Talk WKXW (NEW JERSEY 101.5)/TRENTON is escalating its "Empty Wallet" campaign to protest tax increases with empty wallets sent to Governor JON CORZINE, launching "Attack On The Middle Class -- NEW JERSEY 101.5 Fights Back with the NEW JERSEY 101.5 Empty Wallet Convoy." The campaign is expanding from its original home on the station's afternoon "JERSEY GUYS" show (from an idea by news anchor JOE CUTTER) and will now air station-wide.
The station will send a hearse and three station "Big Yellow Vans" to GARDEN STATE PARKWAY rest areas to collect wallets from listeners, with stops scheduled for THURSDAY and FRIDAY. The hearse, filled with empty wallets, will then be driven by "JERSEY GUYS" CASEY BARTHOLOMEW and RAY ROSSI to the State House in a procession signifying the "death of the middle class" in NEW JERSEY.