Brian Beddow To Oversee 20/20 Callout For Kelly Research
March 16, 2009 at 2:50 PM (PT)
KELLY MUSIC RESEARCH has hired veteran programmer BRIAN BEDDOW to work its 20/20 Callout research program with radio stations. The 20/20 Callout as the first local callout research program available to Radio on a straight barter basis for as little as one to two minutes per day.
BEDDOW was one of the first PDs in the country to beta test 20/20 Callout over a year ago at REGENT BROADCASTING Active Rock WWBN/FLINT, MI. "Facing unprecedented budget cuts, many PDs will have no callout for the first time in their careers, leaving them at a terrible disadvantage." he said. "As a programmer, I've used 20/20 Callout myself and it was a powerful research tool. I'm looking forward to helping other stations use it to their advantage.".
"BRIAN BEDDOW had the vision to grasp the value of 20/20 Callout at a very early stage. BRIAN used it to achieve great ratings for WWBN and I'm confident he'll help other stations grow ratings," KELLY MUSIC RESEARCH VP/GM PAUL KELLY said.