Media Monitors To Provide Data To 4 CBS Radio Clusters
March 17, 2009 at 3:55 PM (PT)
CBS RADIO has selected Media Monitors to be a key part of their competitive intelligence arsenal for its clusters in LOS ANGELES, PHILADELPHIA, WASHINGTON DC and SEATTLE. MEDIA MONITORS automatically tracks millions of recurring commercials hour after hour, 365 days a year, while teams of spot data specialists research and identify hundreds of new advertisers and commercials every day.
"We are excited that these CBS clusters, based in top markets, will be able to optimize their online research and generate new sales prospects through our industry-leading radio, broadcast TV, cable, and newspaper monitoring services and also by using our revolutionary new products that leverage the power of ARBITRON’s PPM: Audience Reaction and Mscore," MEDIA MONITORS Pres./CEO PHILIPPE GENERALI said. "Being able to see actual listener behavior, through our Audience Reaction and Mscore tools, alongside highly accurate MEDIA MONITORS' airplay information, gives radio professionals an unprecedented programming advantage over their competition."