NJ Senator Responds Publicly To Arbitron
March 18, 2009 at 5:15 AM (PT)
NJ Senator ROBERT MENENDEZ (D-NJ) YESTERDAY (3/17) published a "public" letter to ARBITRON Pres./CEO MICHAEL SKARZYNSKI, asking ARBITRON to "provide a service that accurately and consistently measures listening preferences and habits of all audiences regardless of color, race, gender, culture or socioeconomic status."
MENENDEZ was responding to an earlier letter from SKARZYNSKI, who wrote that ARBITRON would apply the PPM methodology standard nationwide as established in a legal settlement with NEW YORK, NEW JERSEY and MARYLAND.
Here is the text of the letter:
Dear Mr. Skarzynski,
Thank you for your letter of February 27th. While I appreciate your letter detailing some developments, I am disappointed that it was made available to the press in a manner suggesting that this would resolve my concerns. In view of the fact that you decided to use private correspondence to me in this public manner, I am responding likewise by releasing this letter to the press.
I am encouraged by your efforts to hear concerns from a number of different stakeholders. A viable solution to these issues will take a strong consensus between your company and your clients serving the minority community. While I appreciate the fact that you are taking such productive steps as applying the terms of the settlements in New York, New Jersey and Maryland nationwide, this must not be the endgame. The terms of the settlement simply established a legal minimum that the PPM methodology must include. I do not believe that this is an acceptable standard of service. It is my sincere hope that you continue your efforts working with minority stakeholders towards a comprehensive solution and work tirelessly to attain accreditation for the PPM methodology in all markets.
I believe that Arbitron must provide a service that accurately and consistently measures listening preferences and habits of all audiences regardless of color, race, gender, culture or socioeconomic status. There is simply too much at stake for too many underserved communities. I look forward to being apprised of progress made with the stakeholders serving these vital communities.
ARBITRON Pres./CEO MICHAEL SKARZYNSKI released this statement to ALL ACCESS, "We wish to thank Senator MENENDEZ for his continued interest in ARBITRON, and as promised, we welcome the opportunity to keep the Senator apprised of the company's progress in our continuous improvement programs."