HipCricket Heads South Of The Border
March 18, 2009 at 5:19 AM (PT)
HIPCRICKET is expanding internationally beginning with a strategic partnership in MEXICO that has brought the first comprehensive mobile marketing solutions to that country's mobile operators, broadcast stations and brands.
HIPCRICKET is teaming with prominent MEXICAN investors PABLO PERALTA and ENRIQUE LOPEZ-NEGRETE, accomplished executives in the MEXICAN telecommunications and media sectors for more than 10 years.
HIPCRICKET DE MEXICO will produce measurable, ROI-driven programs for entities seeking to reach MEXICAN consumers. There were nearly 78 million mobile subscribers in MEXICO, according to statistics provided by the mobile operators.