New 'Radio Heard Here' Campaign Launches
March 18, 2009 at 8:43 AM (PT)
An eclectic group of artists representing a wide-range of musical genres will be featured in new series of promotional spots highlighting radio as an influential music discovery tool. The "New Music" series, produced by RADIO HEARD HERE, is a collection of interviews featuring new artists expressing their affinity for radio both for its power to connect them with a nationwide audience and their own pleasure at discovering new music on the radio.
The first featured artist is singer-songwriter CAITLIN CROSBY whose first album, "Flawz," debuts this spring on BLACKLEDGE MUSIC.
The interviews will air as 30-second and 60-second spots on approximately 500 AM/FM and HD radio stations across the country. In addition, videos of the interviews will be accessible on YOUTUBE, and the RADIO HEARD HERE website and the RADIO HEARD HERE FACEBOOK page. Upcoming artists' in the series includes eclectic songstress AYO, singer-songwriter JOSH HOGE and soulful rocker TIM BRANTLEY.
"Radio continues to be the number one way people discover new music and new artists," said NAB Pres./CEO DAVID REHR. "Stations are also making it easier than ever for listeners to buy the new music they love by posting playlists on their Web sites that link directly to ITUNES, or through the ITUNES tagging feature of HD Radio."