Airkast To Bring Live Broadcasts To Mobile Phones
March 18, 2009 at 2:25 PM (PT)
Mobile media platform AIRKAST has just launched TUNEKAST, a fully integrated mobile media solution for radio stations. The TUNEKAST system lets stations distribute live radio broadcasts to millions of mobile devices, as well as create and distribute interactive features to their broadcasts that enhance the listening experience.
Radio stations can provide listeners with more information about its content, including songs, newscasts or talk shows. The stations’ advertisers are able to reach listeners in multiple media formats, including audio, graphic display and even video ads. Through TUNEKAST, stations expand into new revenue distribution channels, offering advertisers features and accountability beyond in-stream audio ads to include mobile impressions, on-demand audio and video experiences.
"Rather than building simple mobile radio players, we invested the time and effort to consult with top radio executives to understand their business and strategies for monetizing content on mobile devices," AIRKAST CEO LARRY LEUNG. "Working closely with leading digital radio services providers, TUNEKAST now enables radio groups the ability to generate additional and new revenues by provisioning, managing and monitoring their advertisers’ messages in the form of audio injection, mobile display ads and pre-roll gateways videos in conjunction with their live mobile broadcast."
Stations can schedule and traffic ads for in-stream audio, mobile impressions, and video ads through ANDO MEDIA's central management system. "We see tremendous new revenue opportunities in mobile for radio stations with the TUNEKAST system. Stations can quickly and efficiently schedule, measure and monitor both their in-stream audio and mobile advertising through a single management console, accelerating the ability to grow new ad revenues in mobile," ANDO MEDIA EVP/GM PAUL KRASINSKI said.
"We see the TUNEKAST system offering great branding capabilities for our radio group clients while creating significant opportunities to help them monetize live broadcast and podcasts content through mobile devices." TRITON MEDIA GROUP COO MIKE AGOVINO said.