Regent Chooses Gen2Media For Website Video
March 19, 2009 at 12:39 PM (PT)
GEN2MEDIA CORPORATION has signed a License and Joint Venture Agreement with REGENT COMMUNICATIONS to create, develop and manage an ad-supported online television channel for each of REGENT's 60 U.S.-based radio station websites.
Leveraging GEN2MEDIA's proprietary, patented video publishing and content management program, each of REGENT's radio station web sites will feature its own individually-branded Internet television channel capable of providing listeners and Internet visitors with access to originally produced or syndicated video content and programming.
"Our partnership with GEN2MEDIA enables our stations to enhance their music position in their markets with a high quality video experience. The syndicated content makes it easy and cost effective for each station to expand their local brand into the video space and the publishing tools make it possible for us to create and tailor channels to each station's unique identity," said REGENT VP/Technology and Digital Media LARRY DOWNES. "In addition, our sales people will have another powerful on-line marketing tool to offer our local advertisers."