Arbitron Goes On RADAR For More Data
March 20, 2009 at 1:58 PM (PT)
Beginning next MONDAY (3/23), ARBITRON will be using RADAR 100 data for each quarter to better illuminate radio's audience. The ratings company believes that added data will help the advertising community better understand radio's comprehensive reach.
In addition to the average audience estimates on the 23rd, ARBITRON will showcase RADAR's Cume rankers for persons 25-54 and 18-49 on MARCH 30th. The Network rankings by Average Audience release will now also include estimates for persons 25-54 and persons 18-49.