RADAR Network Radio Audience: 186 Mil And Growing
March 23, 2009 at 11:20 AM (PT)
Over 186 million persons 12+ heard at least one network radio commercial each week between JANUARY 10th and DECEMBER 9th, 2008, according to ARBITRON's RADIO 100 MARCH 2009 release. The total audience has increased by over two million in the past three months.
The RADAR 100 survey period saw an increase in the number of persons reached by network radio from the RADAR 99 period. Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:
* 73.1% of Persons 12+
* 73.5% of Persons 18+; (169,479,000 Persons)
* 73.5% of Persons 35+; (117,627,000 Persons)
* 74.5% of Persons 18-49; (100,963,000 Persons)
* 74.9% of Persons 25-54; (95,021,000 Persons)
The RADAR 100 MARCH 2009 release is the sixth RADAR release to include both ARBITRON PPM and diary respondents. The PPM data included in the RADAR 100 release are from the HOUSTON-GALVESTON and PHILADELPHIA Metro markets for the WINTER 2008, SPRING 2008, SUMMER 2008 and FALL 2008 surveys, from NEW YORK, LOS ANGELES, RIVERSIDE, CHICAGO and SAN FRANCISCO-SAN JOSE for the SUMMER 2008 and FALL 2008 Surveys, and from DALLAS-FT. WORTH, ATLANTA, WASHINGTON DC and DETROIT for the FALL 2008 Survey.
For more information, click here.