EMI Names Ondrejka EVP/Digital Marketing
March 23, 2009 at 12:58 PM (PT)
EMI MUSIC has promoted CORY ONDREJKA to the newly-created position of EVP/Digital Marketing. With digital music sales comprising over 20% of EMI MUSIC’s revenues, the company is now completing its integration of all digital functions into its business operations and will no longer run a standalone digital unit. DOUGLAS MERRILL has stepped down from his role as Pres./Digital and CEO of its New Music unit.
EMI MUSIC CEO, ELIO LEONI-SCETI, said, "CORY is a highly talented executive with a passion for music and a unique technology-based skillset. He will help us deliver our goal of leveraging the power of digital across our business, particularly in the key areas of consumer understanding and analytics, content creation and digital marketing in order to strengthen the relationship and interaction between our artists and their fans."