Emmis Chooses Gen2Media For TV On Websites
March 25, 2009 at 7:08 AM (PT)
GEN2MEDIA CORPORATION has signed Video Network/Platform Agreements with EMMIS COMMUNICATIONS to develop online television channels for top-rated EMMIS radio stations serving the NEW YORK CITY and LOS ANGELES metropolitan markets.
Specifically, NEW YORK stations include Urban AC WRKS (98.7 KISS-FM), Top 40/Rhythmic WQHT (HOT 97) and AAA WRXP. In LOS ANGELES, stations include Top 40/Rhythmic KPWR (POWER 106) and Rhythmic AC KMVN (MOVIN 93.9).
BENJAMIN FINLEY, who was recently promoted to the new post of EMMIS VP/eTV, Brand Content Solutions in NEW YORK, noted, "GEN2MEDIA provides EMMIS with greatly enhanced online video programming flexibility and the means to create 'stickier' and more immersive, interactive and full-featured experiences for our radio affiliates' audiences that are on-strategy and on-demand. What's more, we are able to offer our advertisers targeted, quantifiable and measurable on-air and online exposure to our brand loyal audiences, thus accentuating the reach and positive impact of their advertising dollars."