WPAT Scores A 'Goooooooooooooooooooooal!'
March 26, 2009 at 3:38 PM (PT)
SPANISH BROADCASTING SYSTEM Spanish Contemporary WPAT (93.1 AMOR FM)/NEW YORK has signed a broadcasting affiliate agreement with Fútbol de Primera to serve as their exclusive WORLD CUP and Mexican National Team affiliate in the market. The deal includes broadcasts of the FIFA 2010 WORLD CUP in SOUTH AFRICA starting JUNE 11th, 2010 along with all of the Mexican National Team games for the 2009-2010 seasons.
"The addition of FÚTBOL DE PRIMERA on 93.1 AMOR is the perfect complement to our station’s format which engages our listeners with the best in music and entertainment and now soccer," SBS/NEW YORK VP/Market Manager FRANK FLORES said. "The TRI-STATE AREA is home to over four million Hispanics, many with international roots and a passion for music and soccer. We are excited to make Amor their number one choice for both".
"93.1 AMOR marks a new era by transmitting for the first time in NEW YORK the sport that generates the most passion in the world on a FM frequency," SBS/NEW YORK PD TONY LUNA stated It is a strategy to fulfill the needs of our continuing growing listener base that follow the games with the entire family. Now 93.1 AMOR is not only the most important Spanish radio station for Pop and Romantic music, but also the station for the most popular sport in the world."
"By adding such a prestigious, popular and successful radio station as 93.1 AMOR FM to our affiliate lineup, it demonstrates the power of the WORLD CUP," FÚTBOL DE PRIMERA Chairman ANDRES CANTOR said.