Fresh FM Coming To D.C. On April 6th
March 30, 2009 at 9:31 AM (PT)
CBS RADIO Classic Rock WTGB/WASHINGTON, D.C. will jettison Rock for AC on MONDAY, APRIL 6th, and rebrand as 94.7 FRESH FM.
"As we challenged ourselves to rethink the 94.7 frequency, we looked at the demographic make-up of the market and how audiences are currently using radio, we then mirrored FRESH FM to fit their lifestyle and tastes," said SVP/Market Manager SAM ROGERS "Young female listeners are active users of the medium and our current portfolio of stations lacked a dedicated outlet for them to turn to. That all changes with today’s announcement."
GREG DUNKIN will serve as PD of the station. DUNKIN is one of the original architects of the format and has successfully helped launch FRESH FM stations in major markets across the country, including NEW YORK and CHICAGO.
"We really seem to have found a format that passionately resonates with listeners," said DUNKIN. "And we expect listeners in the D.C. area to embrace it as enthusiastically as others have. The station will deliver a sound that is modern and entertaining with a presentation that is dynamic and personal."