Annual Gender Analysis Released By MIWâ??s
January 31, 2006 at 8:12 AM (PT)
The MENTORING AND INSPIRING WOMEN IN RADIO GROUP (MIWs) has released their annual "Gender Analysis Summary" showing that women are not making much headway in program or station management positions.
The one bright spot is Sales Management. Based on 2005 data provided to them by M STREET PUBLICATIONS, women account for nearly one third of the General Sales Managers of all radio stations in all markets in the country. That is a 21% increase in the last ten years.
However, women are GMs of less than 15% of all stations -- that's flat from 2004 -- and are PDs of less than 9% of all stations in the Top 100 markets across the United States.
Women continue to be under-represented in station management, showing very little progress over the past several years.
SUSQUEHANNA RADIO President & COO, and spokesperson for the MIW group NANCY VAETH-DUBROFF noted, "Women continue to be under-represented in station management, showing very little progress over the past several years. The same holds true for Program Directors. While we are certainly encouraged when we look at the increase of women in sales management positions, there is clearly opportunity for growth in programming and general station management.
"We salute the companies who have truly embraced diversity into their corporate culture. They are seeing the tangible benefits it provides to their bottom line," continued VAETH-DUBROFF. "Our goal is to raise awareness of these benefits resulting in hiring and promotion practices that are based on experience and merit."
Since 1995, female GM’s have increased from 11.1% to, today, 14.8%, up 17% in the past ten years, and PD’s from 8.2% in 1995 to 8.8% in 2006. For more info, head to www.RadioMIW.com.