RADAR Report Says Network Radio Is Growing
April 1, 2009 at 8:39 AM (PT)
ARBITRON has released cumulative audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying demographics as compared to the prior RADAR network audience report.
Compared to three months ago, the MARCH 2009 RADAR 100 report revealed 2.5 million more listeners age 12+; Adults 25-54 showed an increase of more than 1 million listeners than the RADAR 99 report.
"Network radio remains one of the most impactful and cost-effective media for advertisers," said ARBITRON VP/National Radio Services BRUCE SUPOVITZ. "The transition to electronic measurement in the top ranked local markets is highlighting the network radio’s potential as an effective reach medium."
Inclusion Of PPM Data Into RADAR Estimates
The RADAR 100 MARCH 2009 release is the sixth RADAR release to include both PPM and diary respondents. The PPM data included in the RADAR 100 release are from the HOUSTON-GALVESTON and PHILADELPHIA Metro markets for the WINTER 2008, SPRING 2008, SUMMER 2008 and FALL 2008 surveys, from NEW YORK, LOS ANGELES, RIVERSIDE-SAN BERNARDINO, CHICAGO and SAN FRANCISCO-SAN JOSE for the SUMMER 2008 and FALL 2008 surveys, as well as from DALLAS-FT WORTH, ATLANTA, WASHINGTON DC, and DETROIT for the FALL 2008 Survey.
The Top 10
1- Premiere Pearl Network
2- Premiere Pearl Plus Network
3- ABCRN Prime Reach
4- Premiere Emerald Plus Network
5- Premiere Diamond Network
6- Premiere Ruby Network
7- Premiere Diamond Plus Network
8- Premiere Emerald Network
9- Premiere Sapphire Network
10- Dial Global Contemporary Network