Beasley Becomes First Radio Company To Sign Up For Arbitron PPM
January 31, 2006 at 11:52 AM (PT)
ARBITRON has inked BEASLEY BROADCAST GROUP to a multi-year agreement for its PORTABLE PEOPLE METER (PPM) when deployed in PHILADELPHIA. BEASLEY is the first broadcast company to sign a contract for the PPM ratings service.
BEASLEY Chairman & CEO GEORGE G. BEASLEY commented, "BEASLEY is a progressive company committed to utilizing the most advanced technologies available to the radio industry to enhance our platform for both listeners and advertisers. The PORTABLE PEOPLE METER will provide additional integrity to our ratings results, which we believe will be embraced by our advertising clients."
"Our goal is to secure a critical mass of stations and agencies to allow us to go forward with the deployment of the PORTABLE PEOPLE METER system for radio audience measurement in the UNITED STATES," said ARBITRON President, Sales And Marketing PIERRE BOUVARD. "We anticipate that BEASLEY BROADCAST GROUP will be the first of many to embrace the PORTABLE PEOPLE METER as a means to support radio industry growth. With wide-spread industry use, the PPM will help radio enhance the medium’s credibility among advertisers and help improve the programming offered to listeners."