Greenville, SC Radio Launches 'Good News Upstate'
April 1, 2009 at 5:31 PM (PT)
COX RADIO, ENTERCOM RADIO and CLEAR CHANNEL RADIO stations in GREENVILLE, SC will be running 14,000 radio announcements on their 11 Upstate radio stations from APRIL 2nd thru the end of the year. The campaign, created in conjunction with the 11 Chambers of Commerce in the area, features positive, encouraging messages on whey the Upstate is a great place to live, work, play and shop.
"Good News Upstate" is an effort by local radio to improve consumer confidence. Airing 35 units a week on each of the 11 radio stations is expected to reach over 90% of the adult population in the market. Many positive stories about people, industry and opportunities that will be told. Complementing that is www.goodnewsupstate.com, a portal that allows any area business to submit nominations for the program aired on all 11 Upstate radio formats.
"Radio can help restore consumer confidence and the climate for local business in our marketplace airing positive stories on why the Upstate a great place to live, work, play, shop and conduct business," COX RADIO/GREENVILLE VP/GM STEVE SINICROPI said. "It’s gratifying to have CLEAR CHANNEL and ENTERCOM allowing us to use all 11 Upstate formats, a portal site and 11 Chambers of Commerce working together to improve consumer confidence and to build a better business climate in our market."