West Launches Campaign Around Single 'The Motions'
April 6, 2009 at 5:00 AM (PT)
SPARROW RECORDS artist MATTHEW WEST has initiated a national campaign around his current radio single “THE MOTIONS." WEST has developed a web page at www.matthewwest.com/themotions for fans to voice their commitment to “avoid the trap of simply going through the motions.” More than 800 fans have shared their “Motions Resolution” and many have commented on how the song has changed their way of thinking.
"'THE MOTIONS' came from a very real place, inspired by my own struggle to rise above the lukewarm Christian life. The overwhelming response to the song has showed me that people everywhere are tired of just going through the motions of their lives. This is what led us to create an online community at my website, a place where we can join in the journey together. Every day I visit the ‘MOTIONS’ community, and I am blown away by the hundreds of people who have been inspired to rise above whatever their circumstances may be, and say ‘I will not go through the motions,'" said WEST.