MIW Releases '08 Gender Analysis Study
April 7, 2009 at 5:25 AM (PT)
The latest MIW Gender Analysis Study by MENTORING AND INSPIRING WOMEN IN RADIO found that in 2008, out of 10,700 AM and FM radio stations, 1695 (15.8%) have women in the GM position, down slightly from 2007's 15.9%. The number is still higher than 2003's 13.7%.
In the top 100 markets, 16.8% of stations were managed by women, compared to 16.7% in 2007 but up from 14.8% in 2003.
The percentage of female sales managers has remained essentially flat in the five-year period, from 29.5% to 30.5%, as has the percentage of female PDs, with women programming 10.9% of all stations, up 0.2% since 2003. However, in the top 100 markets, women are programming 10.0% of all stations, up from 8.9% five years ago.
"The MIWs have been analyzing and publishing these gender numbers for the past nine years," said spokesperson HEIDI RAPHAEL from GREATER MEDIA. "We believe it is important to continue to analyze, develop and promote an increased role for women in sales, programming and other areas in the radio industry in the future."