New 'Radio Heard Here' Spots Hit the Airwaves
April 7, 2009 at 7:08 AM (PT)
"Radio Heard Here" -- the campaign formed by a partnership between the NAB, RAB and HD DIGITAL RADIO ALLIANCE -- released eight new radio spots. Designed to air across all radio station formats, the spots underscore radio's ubiquitous role in our everyday lives. The commercials -- including two original Spanish language spots that emphasize radio's strong bond with the Hispanic community -- will reach more than 700 FM HD stations and over 900 FM/AM stations across the country. The spots are available for download at www.radioheardhere.com as well as www.hdradioalliance.com.
"Radio's accessibility, content diversity and personality make it an essential part of the weekly routine for 93% of Americans," said NAB Pres./CEO DAVID REHR. "Each spot brings to life the different ways radio connects with 235 million weekly listeners."