CPB To Fund Programs On Economy
April 8, 2009 at 5:22 AM (PT)
The CORPORATION FOR PUBLIC BROADCASTING has unveiled a multi-million dollar public service programming funding program, "The Public Service Media Economic Response Initiative."
Programs in the initiative will include $2.5 million for economic crisis coverage on digital platforms; $2.3 million for "core national programming coverage on the economy"; a multi-platform project using "SESAME STREET" to help children cope with economic insecurity; two rounds of Public Media Innovation Grants focusing on economic literacy; $1.59 million for programs on the mortgage crisis; an "Economy Response Grant Program" of $1 million for matching grants for crisis resources; and grants to help stations "convene civic leaders, community partners and citizens in a dialog" on the economy.
"Public service media has a long and distinguished record as a trusted source of information and reliable service to communities throughout our nation," said CPB President/CEO PAT HARRISON. "Public radio and public television stations are working every day to maintain critical services while responding to increased community need during this time of economic crisis. This initiative is not only designed to assist stations in focusing on their communities and on the issues of greatest import to the residents of those communities, but reflects CPB's determination that our limited resources be directed to achieve maximum public broadcasting system benefit."