Springfield, Astoria, Steubenville... You've Got Ratings!
February 1, 2006 at 6:22 AM (PT)
EASTLAN RESOURCES will now provide ratings to six new markets, serving as the exclusive ratings provider for SPRINGFIELD, IL; ASTORIA, OR and STEUBENVILLE, OH. EASTLAN will now also provide ratings for CHAMPAIGN, IL; GRAND FORKS, ND and WHEELING, WV, - markets currently also served by ARBITRON - which should provide for some interesting comparisons!
"Providing audience research to ASTORIA and STEUBENVILLE may not make headlines, but it is a vital service," said EASTLAN President/CEO MIKE GOULD. "We think it is important to the industry to have a ratings alternative whose sole focus is on the needs of small-market broadcasters."
The first measurement in all six markets is Spring 2006. EASTLAN's Spring 2006 survey period is MARCH 30-MAY 24.