Hispanic Market Weekly Pacts With Mediabase
April 8, 2009 at 2:59 PM (PT)
HISPANIC MARKET WEEKLY is introducing its latest weekly feature -- Latin Charts & Ratings, with Latin Charts powered by MEDIABASE -- which will give advertising, marketing, media and music-industry professionals a single place to take the pulse of Hispanic entertainment.
HISPANIC MARKET WEEKLY Publisher/Founder ARTURO VILLAR said, "The launch of Latin Charts & Ratings marks another bold new chapter in HISPANIC MARKET WEEKLY's 12 years of serving the Hispanic marketing and advertising professional. With all of these charts in one place, we have created another valuable research tool for business looking to grow by reaching out to the Hispanic consumer."
Veteran radio-industry journalist ADAM JACOBSON, who serves as Associate Editor of HISPANIC MARKET WEEKLY's CMO ESSENTIALS and recently launched HISPANIC SPORTS BUSINESS features, added, "I am thrilled that Latin Charts & Ratings will be the lone source for weekly music charts powered by MEDIABASE, the chart provider that radio professionals trust. With ARBITRON analysis designed to help marketers sort through the chatter over audience measurement concerns, we offer unmatched coverage of Hispanic radio. And, with Hispanic cable television data on the way from Nielsen, our TV Ratings Watch component is better than ever."
Check it out at hispanicmarketweekly.com.