NYT Asks: What's With HD Radio?
April 9, 2009 at 12:06 PM (PT)
Q: How do you make an HD radio executive bang his head against the wall?
A: Ask him, "What’s HD radio?"
THE NEW YORK TIMES' DAVID POGUE writes, "The HD RADIO ALLIANCE has spent millions of dollars on promotion, ads and educational efforts. Yet even after four years of this, most people still don’t have any idea what HD radio is...."
"Back in the mists of time (2001-ish), the big bosses of AM and FM were freaked out by the imminent arrival of satellite radio," continues POGUE. "Satellite was going to offer hundreds of stations, better sound, no fading of stations as you drove from city to city and music channels without any commercials at all.
"So the big bosses decided to fight technology with technology -- and they came up with HD radio.... O.K., so if HD radio offers so much and costs so little, how come nobody’s heard of it? How come fewer than a million people have tuned in?"
Check out the full article here.