NRG Omaha Launches Campaign To Support Local Auto Dealers
April 13, 2009 at 12:16 PM (PT)
NRG MEDIA's OMAHA cluster is launching an on-air campaign to support local auto retailers. The campaign follows an intensive program promoting the local economy in general. The cluster is devoting $100,000 worth of airtime to the cause, and will air the spots through the end of JUNE.
"Clearly the automotive industry needs our help more than ever before. The automakers have been one of the strongest proponents of our medium and now it’s time to make sure we are here when they need us," said Market Manager RHONDA GERRARD. "One of the ads demonstrates how a married couple attempts to share just one car to juggle their busy lifestyle and rotate driving privileges. Another shows the desperation of a man who chose to buy a horse instead of a car in order to save money. They are highly entertaining messages with a consistent theme that now is a good time to buy because offers are available to make it more affordable."