Eleven Seven Creates Five Seven For Alternative Acts
April 13, 2009 at 2:15 PM (PT)
ELEVEN SEVEN MUSIC has created a specialty side label, FIVE SEVEN MUSIC, for its more alternative releases to complement the rock roster. Both labels, under the umbrella of THE ELEVEN SEVEN MUSIC GROUP, will have individual staff heading the label management, radio and new media/mobile divisions, but will share marketing, branding, international PR, touring, merchandising, third-party licensing and strategic partnership support.
"With the escalating growth and accomplishments of the artists on our rock roster, we saw an opportunity to create a new label to best nurture our alternative releases," ELEVEN SEVEN MUSIC GROUP Founder /CEO ALLEN KOVAC said. "The companies will work together with the same mission -- to identify and reach the fans directly through research, innovative marketing and online campaigns combining with integrated strategic positioning."
SAM ALPERT will head up FIVE SEVEN MUSIC with JACKIE KAJZER being elevated to VP/Radio and Promotion and BAILEY VANCE overseeing new media for the new label. FRANK WOODWORTH will continue in his role as GM of ELEVEN SEVEN MUSIC with JEREMY GRUBER overseeing the new media and mobile elements and SVP/Marketing and Promotion STEVE KLINE guiding the radio staff.
"With a structure similar to WARNER/REPRISE, FIVE SEVEN and ELEVEN SEVEN will be run as individual labels along with the added power of our services staff," KLINE noted. "ELEVEN SEVEN MUSIC has had such great success (at radio) with SIXX A.M., DROWNING POOL, MÖTLEY CRÜE, BUCKCHERRY and TRAPT. This strategic move will best position our records, super-serve our artists, and enable us to work more closely with our radio and new media and mobile partners."
Also at the labels, LISA VAN ZUIDAM has been named COO for THE ELEVEN SEVEN MUSIC GROUP. "LISA has been an incredible leader for the past three years as CFO and as we grow and succeed, it only makes sense for her to have oversight for the operations," KOVAC.said.