Survey: Radio News Departments Cutting Back
April 14, 2009 at 5:26 AM (PT)
A press release from public relations firm NEWS GENERATION says that it found in a recent survey that 66% of radio station newsrooms in the top-50 markets say their stations have "been affected by the economic downturn," with 70% having to lay off workers and cut staff size, and over 15% saying they "have to do more with less." Over 88% say they no longer have reporters assigned to specific beats, and 42% said they are relying more on outside sources to get news on the air.
The release gives no details on methodology or other elements of the survey. NEWS GENERATION is a firm providing audio news releases and "earned media placements" of clients' messages in news reports.