Al Mitchell Returns To WROX For Mornings
April 15, 2009 at 3:51 PM (PT)
SINCLAIR Alternative WROX (96X)/NORFOLK welcomes back AL MITCHELL for mornings. MITCHELL, who is now a lawyer, was one of the original 96X jocks when the station launched in 1993. He previously hosted mornings at crosstown ENTERCOM Hot AC WPTE (94.9 THE POINT).
Also, MD/Imaging Director JAMES STEELE moves up from nights to middays.
MITCHELL replaces syndicated MANCOW in mornings and STEELE replaces OPIE & ANTHONY, who were previously airing in middays. MIKE & BOB remain in PM drive.
WROX OM/PD JAY MICHAELS noted, "96X continues to head in a more mainstream pop alternative direction with core artists like THE FRAY, ALL AMERICAN REJECTS, KINGS OF LEON, METRO STATION, PARAMORE, COLDPLAY with high rotations on powers."