KVGS Heads In A New Direction
April 16, 2009 at 5:06 PM (PT)
RIVIERA BROADCAST GROUP Alternative KVGS (AREA 107.9)/LAS VEGAS is transitioning to a more gold-based station with the positioner "THE ALTERNATIVE."
AREA 107.9 will reduce its playlist to roughly 10 currents, switching the new music to pop punk and pop rock.
OM/PD DUNCAN PAYTON said, "AREA 107.9 has been, and continues to be THE ALTERNATIVE station in LAS VEGAs, playing the biggest old, and new Alternative Rock hits. I am thankful to work for a company that allows us to cater to local music appetites. Our playlist reflects our listeners’ most requested and favorite songs. Their feedback has literally created the most locally-based playlist in America. I am thrilled with the results our listeners have created and look forward to more suggestions and to hearing what comes out of the speakers next."