Arbitron Ups Joan Fitzgerald To VP/Sales For PPM
February 1, 2006 at 2:26 PM (PT)
ARBITRON promotes JOAN FITZGERALD to VP/Sales And New Product Development for the PORTABLE PEOPLE METER (PPM). FITZGERALD was previously Director/Marketing And Operations for ARBITRON's Internet sector. In her new capacity, FITZGERALD will lead sales and development efforts for the ARBITRON side of PROJECT APOLLO.
ARBITRON SVP PPM/National Marketing Panel LINDA DUPREE said, MS. FITZGERALD has a long history of innovation and product development in the media and marketing research sectors dating back to the mid-1990s. "JOAN’s experience in media and research will enable ARBITRON to expand its PROJECT APOLLO subscriber base, while enabling current subscribers to understand its consumer value."