Citadel Media Goes Green With SustainLane Media
April 16, 2009 at 7:08 AM (PT)
SUSTAINLANE MEDIA and CITADEL MEDIA have inked a multi-faceted partnership. Bridging both editorial and advertising, the deal ultimately creates the first and only multi-media, fully-integrated platform designed to inform, educate and empower Americans to live a more sustainable lifestyle: SUSTAINAMERICA.
Launching TODAY, SUSTAINAMERICA will be a community for Americans seeking to actively improve our environment, providing them the information and tools they need.
"We are extremely pleased to be partnering with CITADEL MEDIA to create the most innovative and effective media offerings for our audience and advertisers in the green segment," said SUSTAINLANE MEDIA CEO JAMES ELSEN. "Reaching one-third of the U.S. population by radio and another 31 million over the web will give us a powerful engagement opportunity. Our collaboration marries the best elements of radio and the Web, supporting an emerging media strategy that will appeal to advertisers while making green living even more accessible to all Americans."