ACM Awards Receive Highest Ratings Since 1998
April 17, 2009 at 12:00 PM (PT)
The ACADEMY OF COUNTRY MUSIC has released official ratings for the 44th Annual ACM AWARDS. For the second consecutive year, the ACMs have seen a significant increase in viewers, up 21% this year.
Nearly 15 million viewers watched the AWARDS, bringing in the largest audience since 1998. The show earned a 3.8 rating/10 share in the key 18-49 demographic, an increase of 31% from last year.
Several Country artists have seen jumps in sales following the broadcast. According to NIELSEN SOUNDSCAN, LEE ANN WOMACK’s sales increased 117%, SUGARLAND's sales increased 112%, CARRIE UNDERWOOD's sales increased 99%, TAYLOR SWIFT's sales increased 98% and GEORGE STRAIT's sales increased 94%.
JULIANNE HOUGH saw a 110% increase in sales, and KELLIE PICKLER showed an increase in sales this week of 174%. TRACE ADKINS' sales increased 98% for “American Man: Greatest Hits Vol. I & II” and a whopping 110% for “X,” featuring “Til The Last Shot’s Fired,” which he performed on the Awards with the WEST POINT GLEE CLUB.
In the first 48 hours following the telecast, downloads of TRACE's performance raised more than $20,000 for the WOUNDED WARRIOR PROJECT, through ACM LIFTING LIVES.
For more on this story, visit www.acmcountry.com.