Triton Closes Two Deals To Enhance Online Presence
April 20, 2009 at 10:15 AM (PT)
TRITON DIGITAL has been very busy of late. Its MEDIA arm has created a digital alliance with RADIOTIME, INC., while TRITON DIGITAL has partnered with MOJOPAGES.COM, a robust search solution that combines the traditional features of yellow pages listings with Web 2.0 social media tools.
The deal with RADIOTIME, a developer of technology for finding and listening to radio online, will allow advertisers to reach the ever-growing number of listeners using the Internet as a radio tuner. "RADIOTIME connects new listeners to station content that might otherwise go undiscovered on the Internet crowded with streaming music services and podcast libraries," RADIOTIME Pres. DAN HALYBURTON said. "That creates new revenue opportunities for terrestrial broadcasters and Internet-only content producers. This partnership with TRITON is an important next step in our evolution."
"We are very excited about our new alliance with RADIOTIME, TRITON MEDIA GROUP EVP BILL FREUND said. "As a result of this partnership, marketers will have the opportunity to connect with the millions of people searching for and finding compelling and diverse audio content on the Internet."
The partnership with MOJOPAGES.COM will launch a local search product called TRITON LOCAL SEARCH aimed at local radio. "We're excited to bring this new product to radio," TRITON Co-Founder/COO MIKE AGOVINO. "TRITON LOCAL SEARCH is available in Lite and Pro versions. TRITON LOCAL SEARCH Lite enables broadcasters to add the local search engine to their website, generating guaranteed revenue with no effort required on the station’s part while TRITON LOCAL SEARCH Pro provides broadcasters with all the features of Lite, plus a local sales program, deeper connection with local advertisers, and programming and promotions results on every page."
"TRITON DIGITAL is committed to aiding local media and engaging listeners," MOJOPAGES.COM CEO/Chief Mojo JON CARDER. "MOJOPAGES is the perfect fit for TRITON LOCAL SEARCH as it upholds both values. We look forward to helping TRITON DIGITAL’s media customers increase their revenue by driving incremental traffic while providing a trusted resource to help savvy listeners find the best local businesses."