RadioTime Joins Forces With Ando Media
April 20, 2009 at 10:42 AM (PT)
RADIOTIME and ANDO MEDIA have partnered to provide radio broadcasters with a robust navigation utility and audience measurement statistics for the RADIOTIME community.
"The Internet is the new radio tuner, and that creates new revenue-generating opportunities for broadcasters and their advertising partners," said RADIOTIME President DAN HALYBURTON. "RADIOTIME has made broadcasters’ programs available to listeners on their PCs, laptops, iPhones, Windows Mobile devices and an ever-growing variety of connected devices. Partnering with ANDO MEDIA will provide our broadcast partners with additional information about their online audiences listening habits so they can create effective and strategic advertising campaigns."
"We are excited to be working with Radio Time," explained ANDO MEDIA EVP PAUL KRASINSKI. "As the Internet audio space explodes and IP based delivery becomes mass market there is and will be a need to organize and present stations efficiently to the listener. Our goal in this partnership is to provide the RADIO TIME affiliates with statistics on their audience and inventory to contribute to their bottom line."