BRS Media Takes Over dotRadio
April 20, 2009 at 11:32 AM (PT)
Media e-commerce firm BRS MEDIA has announced plans to secure, market and manage the DOTRADIO generic top-level domain. DOTRADIO will provide a worldwide branding opportunity for the Radio, Broadcasting, Streaming, Multimedia, Music and Social Network communities.
BRS MEDIA has pioneered the 'multimedia' domain space since launching dotFM and dotAM, the .FM & .AM Top Level Domains in 1998 at NAB 98 in LAS VEGAS. "We're thrilled and ecstatic to announce our intention to secure, operate and promote the new .Radio top-level domain," BRS Media Chairman/CEO GEORGE T. BUNDY said. "The future for Internet Radio is vibrant, with the largest growth in mobile listening. From cell phone streaming applications to new In Car and In Flight Wi-Fi access, Internet Radio is now being consumed literally everywhere! DOTRADIO will allow us to offer the most complete selection of domain extensions to interactive media companies worldwide."
The plan to launch “.Radio” follows ICANN’s (Internet Corporation for Assigned Names and Numbers) decision to expand the domain space beyond the standard .com, .net, .org and country code extensions. The move is expected to open the top level domain space to an unlimited number of extensions. ICANN is expected to announce the dates of the window for applications by the end of this year. BRS MEDIA will apply for the .radio top level domain through the ICANN gTLD application process in early 2010. A
For more information on DOTRADIO, go to http://www.dotradio.info.