StreamTheWorld Offers In-Stream Targeting
April 21, 2009 at 4:59 PM (PT)
Streaming tech and services company STREAMTHEWORLD is now offering in-stream targeted ad replacement to all of its clients. Combined with ANDO MEDIA's Targeted Ad Injector, it allows for an in-stream audio or video advertisement to be replaced with an ad that is specifically targeted against a multitude of variables, including but not limited to geography and demographics.
In addition to in-stream targeting, STREAMTHEWORLD's solution also replaces advertisements at the source of the stream rather than the player, thereby increasing the number of platforms and devices that can take advantage of this new technology. Devices such as the iPHONE and the BLACKBERRY smartphone, as well as desktop applications, IP tuners, iTUNES or IPTV can now have advertisements specifically targeted to their device by using the STREAMTHEWOULD network.
"Not only does this solution increase our differentiation from other streaming networks, but it also represents a way in which our clients can create new revenue opportunities," SVP/NORTH AMERICA NEIL SWEENEY said. "This project has been on our technical road map for a very long time and we now feel that with the progression in advertising within the live TV and radio markets in NORTH AMERICA that the timing was right to provide to broadcasters a new tool that will be helpful in creating new value in the advertising options they present to clients."
More information can be found at streamtheworld.com.