Research Director Launches Instant Answers For PPM 2.0
April 23, 2009 at 11:27 AM (PT)
RESEARCH DIRECTOR, INC. is about to launch Version 2.0 its product, INSTANT ANSWERS for PPM. The original service is currently available in all 11 PPM markets, and is ready for the full PPM rollout schedule.
INSTANT ANSWERS for PPM is a programming service which helps program directors and station management to understand quickly their position in the market according to ARBITRON’s monthly reports. Version 2.0 will offer detailed ARBITRON sample performance information and analysis; a profile of your market’s key population and demographic statistics; and trends for Ethnic radio listening
"It is amazing that 13 times a year, programmers can receive a complete analysis of all their key metrics within just a few minutes of the data download," RESEARCH DIRECTOR partner MARC GREENSPAN said.
"As more markets convert to the PPM methodology, it is critical that programmers understand what is happening to the panel in their market," RESEARCH DIRECTOR partner CHARLIE SISLEN added. "Instead of spending hours running reports, studying charts or crunching numbers, programmers will be able to review a color-coded snapshot of ARBITRON’s performance, both for the current month and the past year."
For more information on INSTANT ANSWERS for PPM, contact CHARLIE SISLEN at email@example.com or (410) 956-0363, x14.