Survey: Local Ad Dollars Trending From Yellow Pages To Net Radio
April 24, 2009 at 12:03 PM (PT)
Results from a recently-tabulated survey conducted by SPACIAL AUDIO SOLUTIONS and BORRELL ASSOCIATES shows that the online radio audience is leaning towards having the Internet affect its local business. The growth of Net radio use of coupons may not be dramatic, but the study suggests the that the trend towards more use of them is ongoing.
The survey used 973 persons served by over 60 internet-only radio stations. For more info on Net advertising, click here.