Believe It Or Not ... 'Kung Pao 100.5 FM' Was A Stunt
April 27, 2009 at 7:37 AM (PT)
Tongue firmly in cheek, MAX MEDIA Pres. ERIC MASTEL issued an apology to the HAMPTON ROADS community regarding the format switch from Rock-based MAX-FM to Classic Chinese Hits "KUNG PAO 100.5" this past THURSDAY on WXXM .
"It is highly embarrassing for me to come out, just after trumpeting the launch of what we perceived to be a strongly desired musical niche in the market, and tell you that we screwed up. First, and I can't stress this enough, never hire a consultant who posts a flyer on corkboard at PIGGLY WIGGLY with those little tear-off phone number dealies at the bottom. And second, yes; we did undertake one of the largest music research projects ever. But you know, getting the data is one thing. Understanding it is another.
"All those numbers, well, they kind of blurred together after a while. And I was never good at math. Plus we were looking at them upside down. And there was alcohol involved. Anyway, we revisited the research data and found that, as opposed to Chinese music, there is an overwhelming need for a Top 40 station in NORFOLK/VIRGINIA BEACH. A station that plays today's hits and balances it out with fun and compelling content between the songs and on the website. Please welcome HOT 100.5 into your homes, offices, and cars. And please accept my apology and promise that we will never do these big research projects again. Thank you!"
HOT 100.5 will feature BRITNEY SPEARS, BLACKEYED PEAS, JUSTIN TIMBERLAKE, BEYONCE, FLO-RIDA, PINK and T.I. and can be found on the web at www.hot1005.com.
Dir./Programming And Ops JOHN SHOMBY tells ALL ACCESS, "I will be OM for the station, and the PD/MD will be PAUL MCCOY who also does middays on our sister AC WVBW. NATHAN JAMES is Promotion Director."
Added newly minted PD MCCOY, "Although the Chinese music was soothing, this morning at 7a, we launched the New Hot 100.5! Playing All The Hits! Launching with 3,000 songs in a row!"
Here is the first hour of HOT 100.5:
BLACK EYED PEAS/Boom Boom Pow
KATY PERRY/I Kissed A Girl
SOULJA BOY/Kiss Me Thru The Phone
ALL AMERICAN REJECTS/Gives You Hell
T.I. w/ JUSTIN/Dead And Gone
RIHANNA/Pon De Replay
KEVIN RUDOLF/Let It Rock
KELLY CLARKSON/I Do Not Hook Up
ESTELLE f/ KANYE/American Boy
LADY GAGA/Poker Face
FLO RIDA/Right Round
MARIO/Let Me Love You
BRITNEY SPEARS/If You Seek Amy
McCOY added, "We felt the Chinese jocks from KUNG PAO 100.5 didn't really capture the essence of the new direction, especially since they don't speak English. We'll be jockless for a little bit, but will be ramping up a full staff soon."