Pandora Chooses Ando Media Webcast Metrics
April 27, 2009 at 9:28 AM (PT)
ANDO MEDIA has added PANDORA to their Webcast Metrics client roster. ANDO MEDIA, the largest provider of internet audio audience measurement, will now effectively double the number of listeners measured due to the addition of PANDORA.
"We are thrilled to have PANDORA, a leader in terms of both quality of content and quantity of audience," said ANDO MEDIA EVP PAUL KRASINSKI. "With PANDORA now being measured through ANDO, using our Webcast Metrics platform, advertisers will not only get a truer picture of just how large the internet radio audience is, they will now be able to access those listeners. We believe the combination of PANDORA's data with our existing measured data will immediately establish a new standard in the marketplace."