Wolverines' New Saginaw Affiliate Is WSGW
April 27, 2009 at 1:04 PM (PT)
UNIVERSITY OF MICHIGAN Athletics will air in the SAGINAW-BAY CITY-MIDLAND market on NEXTMEDIA Talk WSGW-A under a new three-year deal with two additional one-year extension options. The WOLVERINES are represented by IMG SPORTS MARKETING, which inked the deal with NEXTMEDIA; WSGW will air football and men's basketball, including the RICH RODRIGUEZ and JOHN BELLEIN coaches' shows. With WSGW airing DETROIT TIGERS and RED WINGS games as well, WOLVERINES games that conflict with the pro teams will be bumped to sister Talk WSGW-F (FM TALK AND SPORTS 100.5).
WSGW OM/PD/morning host DAVE MAURER said that the flexibility of having both WSGW AM & FM allows NextMedia to provide the market with a dominant News, Talk and Sports franchise. IMG GM MIKE CHIRES added that the deal bringing U of M and WSGW together unites two champions.