NAB Floods DC Metro Station With Ads
April 29, 2009 at 7:43 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS has placed a series of anti-performance tax advertisements in the WASHINGTON D.C. transit system's CAPITOL SOUTH metro station, located two blocks from the U.S. Capitol Building. Commuters entering and exiting the subway system through the CAPITOL HILL station will see 45 advertisements promoting free, local radio and opposing the performance tax effort led by the RECORDING INDUSTRY ASSOCIATION OF AMERICA.
"Every week, radio airplay reaches 235 million Americans, promoting both new and legacy artists and generating more than a billion dollars in CD and download sales for record labels annually. By contrast, artists routinely sue their record labels for cheating them out of royalty money," said NAB EVP DENNIS WHARTON. "We welcome an honest debate over which side has been a better friend to recording artists: America's hometown radio stations or foreign-owned record labels."
The ad campaign was unveiled as the RIAA continues to press Congress to pass legislation that would require local radio stations to pay a new fee for music aired free to listeners.