Wall St. Journal Radio Network Shows Growth
April 29, 2009 at 1:41 PM (PT)
The WALL STREET JOURNAL's success in growing its circulation while most other papers experience steep declines is being echoed in growth at the WALL STREET JOURNAL RADIO NETWORK, which reported that it has added 55 new unique stations in the past year, making the total number of affiliates over 350 stations.
"There is no doubt that, across platforms and around the world, the quality of WALL STREET JOURNAL journalism is being recognized by readers," said JOURNAL Managing Editor and DOW JONES AND CO. Editor-in-Chief ROBERT THOMSON. "That is reflected in the strength of our U.S. print circulation and the vast increase in our digital audiences, ranging from our iPHONE application to our Chinese language website. While other news organizations are flailing and foundering, the JOURNAL is increasing its reach and influence."
"As radio listeners try to make sense of the turmoil in the economy, the demand for high quality, authoritative business news and information from The JOURNAL continues to grow," said WALL STREET JOURNAL RADIO NETWORK Exec. Director NANCY ABRAMSON.
In the latest ABC circulation figures, the paper saw individually paid circulation increase 2.8% for the latest six month period and 12.8% since MARCH 2005. The paper has been focusing on individually paid circulation as the "highest quality" circulation; while "other paid circulation" has fallen over 22% in the past year, revenue per subscriber has increased 13% and total paid circulation is up 0.6% year-to-year.