CMA Presents Findings From Study At Town Hall Meeting
April 29, 2009 at 1:48 PM (PT)
The CMA (COUNTRY MUSIC ASSOCIATION) unveiled key findings from its 2008 COUNTRY MUSIC CONSUMER SEGMENTATION STUDY on TUESDAY (4/28) at a TOWN HALL MEETING in NASHVILLE. This was the second presentation held that examined the results of the study, with the first held at CRS-40 (COUNTRY RADIO SEMINAR) in MARCH.
TUESDAY's discussion focused on ways that CMA members can incorporate the study results into their individual business plans. The findings "offer new insights into the Country consumer, with information on media consumption including Country record sales, radio and touring, as well as media usage and consumer analysis."
CMA Board of Directors Chairman & LYRIC STREET/CAROLWOOD RECORDS President RANDY GOODMAN said: "The TOWN HALL speaks to CMA's commitment to providing actionable, consumer-building insights, while providing a forum for generating ideas that strengthen the format for all of our constituents."
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