Peter Smyth, Fred Jacobs To Anchor Session on 'Change'
April 30, 2009 at 10:44 AM (PT)
GREATER MEDIA Chairman/CEO PETER H. SMYTH and JACOBS MEDIA Founder/Pres. FRED JACOBS will anchor a General Session at the 2009 Annual Conference for members of the MEDIA FINANCIAL MANAGEMENT ASSOCIATION (MFM) and its BCCA subsidiary. Titled "Responding to Change," the Association’s 49th annual conference will be held at THE WESTIN PEACHTREE PLAZA in ATLANTA from MAY 12th to 14th.
SMYTH and JACOBS' General Session, scheduled for WEDNESDAY morning, MAY 13th, will address how progressive media companies are harnessing the power of online, mobile and other emerging platforms to reach new audiences, meet advertiser demands for greater audience engagement and develop new sources of revenue.
"We are delighted to have PETER SMYTH and FRED JACOBS join us for a CEO-led discussion of the challenges and opportunities facing the media industry today," MFM and BCCA Pres./CEO MARY M. COLLINS said. "In addition to his leadership at GREATER MEDIA, PETER SMYTH has been instrumental in a number of industry initiatives, including RAB’s accountability program and NAB’s HD DIGITAL ALLIANCE. Meanwhile, FRED JACOBS will be sharing his insights from providing audience research services to the country’s top stations and advertisers. It’s going to be a very informative and engaging session."